Reason No. 4,963 Why I Love Working at W+K: All-Agency Emails — Part 2
When you work with 500+ people in your office, people use the group as a resource for selling shit they don’t need, knowledge, and annoyance. The brilliant Jim Riswold put together this email, and sent it to the whole agency. If you don’t know who he is, educate yourself. His Mars Blackmon Wish spot is … Read more
A Brand’s Identifier Can Be Anything
Being home over the holidays, I found a way that branding works that I hadn’t processed before. In the absence of any brand planning, a company’s customers decide what identifies them. Here’s the example: my Dad’s C.P.A. business. Dad and I were doing some end of the year tax planning at his office, and he … Read more
Global Velocity Identity
A friend of a friend who had seen the work that I had done for Phoenix Motorsports asked me to design a logo package that she could use for her upstart business. The final delivery was a complete set of files for any reproduction process and a complete usage guide. Here is one of the … Read more
5 Steps To Avoid Designer Burnout
Sometimes as a designer at an agency, studio, or in-house creative department you feel like you do more surviving than designing. Here are some things that I’ve discovered that make the going a little easier. Step 1: Learn To Say No…But “No” earns respect and asserts power. Repeated “No’s” can earn you a pink slip. … Read more
Reason No. 4,963 Why I Love Working at W+K: All-Agency Emails
This email was sent. 30 minutes and 20+ emails later, here was the total list: Marvin the Martian Kayser Söze Cujo ——————————————————— Fritz the Cat Teenage Mutant Ninja Turtles Orko Skeletor (I mean, he had a fucking skull for a head…how cool is that?) The Care Bears Aqua Teen Hunger Force ——————————————————— What about that … Read more
The Doctor Is In and The power of the webernets.
I was having a conversation with my buddy Mike this morning. We both have read Austin Howe’s book, get a few freelance requests to “do our design thing” for people with little-to-no-money and even less design sense, and work in W+K’s studio with art directors who ask us to “make it cool.” Mike mentioned that … Read more
W+K Work: The Oven Campaign Book
I thought I should share some of the work that I do at W+K. The Nike Golf “The Oven” campaign kicked off with concepting in March of 2009 and wrapped up this fall. We spent the whole year executing all of the materials, and this book was designed to showcase the work. The book included … Read more
Get A Member Get Away Promotion for Columbia Edgewater Country Club
Columbia Edgewater Country Club has a membership drive every year, and needed some signage around the club to let members know they could win a $5000 travel voucher if they successfully referred a new member. The photo is from my trip to Hawaii and was shot with my friend’s Lomo LC-A. 11″x14″ Poster 8.5″x11″ Flyer … Read more
A company’s logo doesn’t do squat
Big corporations invest a ton of money in a logo with usage guidelines and brand police, but what some fail to realize is that the best brand perception by consumers has nothing to do with a logo. The best logo, standards, and brand managers won’t mean SQUAT without great customer service. I’ve got two great … Read more
Eames Chair Construction
The Eames shell chair is one of my favorite designs ever. I have yet to own one, but it is on my short-list of dream design purchases. It is more obtainable than most of the other items on the list which includes a ’60s-era Lincoln Continental 4-door Triple Black Convertible.
